THE ESSENCE OF WEALTH IN BUSINESS CULTURE: A SOCIO-PHILOSOPHICAL ANALYSIS

Abstract

On the basis of socio-philosophical and organizational anthropological controversy, the position of understanding and purposeful achievement of the phenomenon of wealth through social practices is considered and constructed. The generic connections of the concept within the continuum of wealth — poverty are analyzed. There are two levels of wealth research, namely personal and organizational.
In the modern Ukrainian information environment, various kinds of myths-traps constantly dominate, which distort the worldview of citizens regarding the understanding of the phenomenon and ways to achieve wealth. Abstract forms of thinking are associated with the further distortion of the social practices and business culture of our society, generating «chimeras of rapid enrichment» and «ideals of a rich life» in a consumer society. Radical hedonism, selfishness and cynicism are presented in the sense of the obligatory modes of existence of modern man, who strives to gain wealth and become happy.
There is a radical simulation and substitution of the essences of human existence. Conceptual and categorical analysis of «poverty — wealth» is carried out, using systemic, integral, linguistic and descriptive approaches.