THE IMAGE OF THE BODY AND CORPOREALITY IN DIGITAL VISUAL CULTURE: A PHILOSOPHICAL PERSPECTIVE

Abstract

This article presents a comprehensive philosophical analysis of the relationship between the image of the body and corporeality within the context of digital visual culture. The study examines theoretical approaches to understanding visuality as a cultural environment in which corporeality takes on a secondary significance. It is revealed that contemporary visual culture functions as a system of meaning production, within which the body appears not as a primary given, but as the result of an interpretation determined by visual practices, social norms and technological conditions. Particular attention is paid to the analysis of digital platforms as environments for the formation of virtualised corporeality. It is demonstrated that algorithmic mechanisms, the logic of visibility and networked forms of communication determine the modes of representation of the body, contributing to the transformation and standardisation of its images. It has been established that gender acts as a key mechanism for interpreting corporeality, through which notions of normative body image models are formed. The specifics of self-representation in the digital environment have been investigated, where the body functions as a dynamic construct formed in the process of image circulation and interaction with digital interfaces. It has been demonstrated that, in the context of digitalisation, the body image ceases to be a reflection of corporeality and instead acts as a medium for its virtualisation. It has been argued that contemporary corporeality is the result of the interaction of visual, discursive and technological factors.