POLITICAL FACTORS OF INVESTMENT ATTRACTIVENESS: SWISS EXPERIENCE AND OPPORTUNITIES FOR UKRAINE

Abstract

The article provides a comprehensive analysis of the political determinants of a state’s investment attractiveness through the prism of the institutional experience of the Swiss Confederation and the possibilities for its adaptation to Ukrainian realities. It is substantiated that Switzerland’s key political asset lies in the combination of political stability, decentralized governance, mechanisms of direct democracy, and a high degree of predictability of public policy, which together generate sustainable institutional trust on the part of investors.
It is demonstrated that, under contemporary conditions, investment attractiveness is determined not only by economic indicators but also by the effectiveness of the state’s information policy, its capacity to ensure information security, and its ability to construct positive and consistent media narratives concerning the protection of property rights, the rule of law, and long-term political stability. The impact of institutional trust and legal certainty on investment activity is analyzed in the context of global competition for capital.
It is established that, for Ukraine in the context of post-war reconstruction, a critical priority is the transition from a declarative to an operational model of guaranteeing investors’ rights, complemented by transparent information mechanisms and strategic communications. Particular attention is paid to the role of international platforms (the forums in Davos and Lugano) as instruments of investment diplomacy and channels for disseminating trust-forming media narratives at the global level.
It is argued that the implementation of technological solutions — specifically, the phygital economy and DLT regulation (distributed ledger technologies) — can function not only as tools of economic modernization but also as sources of new political legitimacy. It is proven that digital transparency, transaction verifiability, and data security are capable of partially compensating for institutional weakness, reducing corruption risks, and performing the function of a modern analogue of Swiss “banking secrecy” in terms of reliability and trust. Recommendations are proposed for fostering institutional predictability, information resilience, and security guarantees as the fundamental conditions for attracting long-term investment capital to Ukraine.