SOCIAL AND PHILOSOPHICAL ANALYSIS OF THE PRINCIPLES OF CREATIVE ENTREPRENEURSHIP

Abstract

This article provides a social and philosophical analysis of the fundamentals of creative entrepreneurship. Drawing on the ideas of J. Schumpeter, M. Weber, J. Hawkins, R. Florida and D. Trosby, it conceptualises creative entrepreneurship as a value-laden synthesis of economic innovation and cultural significance. It provides an overview of four paradigms: the UK's DCMS model, UNESCO's Creative Cities Network, the EU's Creative Europe programme, and South Korea's Creative Economy Plan. The evolution of entrepreneurship from industrial production to post-industrial, creative models is traced, showing how each paradigm embeds creativity into distinct institutional logics (intellectual property urbanism, multilateral cultural governance, financial integration, and technology-driven innovation). It is argued that successful implementation depends on a balance between individual profit motives and collective cultural values, which is often disrupted by the high fixed cost/low marginal cost structure of cultural goods. The strategic role of creative entrepreneurship in the post-war reconstruction of Ukraine is emphasised, where, by combining intellectual property protection and mixed sources of funding, it will be possible to move from outsourcing services to creating competitive cultural products.