CREATIVE ENTREPRENEURSHIP AS A PHENOMENON OF MODERN BUSINESS PHILOSOPHY

Abstract

This article explores creative entrepreneurship as a phenomenon of growing significance amid the transformations of contemporary post-industrial society. The study examines the specific features of this concept through the lens of business philosophy, allowing it to be understood not only as an economic category but also as a sociocultural one. The conceptual foundations of the research are based on the ideas of J. Schumpeter (the concept of "creative destruction"), J. Dewey (the pragmatic approach to education and adaptability), and R. Rorty (the notion of contingency and critical reflection in the face of uncertainty). It is demonstrated that the modern creative entrepreneur is not merely a bearer of economic knowledge, but an individual with a high level of emotional intelligence, capable of interdisciplinary thinking and generating new meanings. A philosophical analysis is conducted of the interaction between creativity, innovation, and the ethical dimensions of entrepreneurial activity. The study reveals that creative entrepreneurship acts as a driver of social change and contributes to the formation of new values. It is concluded that its development enhances the competitiveness not only of individual entrepreneurs but also of the national economy as a whole.
The methodological relevance of business philosophy in shaping the theoretical foundations of the study is emphasised. Contemporary approaches to understanding entrepreneurship are analysed through a multidimensional framework encompassing economic, philosophical, psychological and managerial dimensions. The article highlights that creative entrepreneurship emerges in synergy with cultural habits and global value shifts, serving not merely as a response to market demands but also as a transformative force. It is argued that the innovative potential of the individual, supported by philosophical insight and emotional intelligence, is crucial for sustainable progress. The study outlines directions for further research, including the impact of digital culture on the evolution of entrepreneurial thinking and the development of educational models aimed at cultivating qualified, critically minded and socially responsible entrepreneurs of a new generation.