THE PRACTICE OF APPLYING ELECTORAL TECHNOLOGIES DURING PRESIDENTIAL ELECTORAL CAMPAIGNS: UKRAINIAN EXPERIENCE


DOI: https://doi.org/10.17721/2415-881x.2023.90.272-284

Olha Vinnichuk, Vasyl Kobylnyk

Abstract


The work carried out a systematic study of the practice of using electoral technologies during presidential campaigns in Ukraine. The concept of electoral technologies as a tool to influence public opinion has been analyzed. The peculiarities of electoral technologies development in Ukraine during the period of independence have been highlighted and analyzed in stages. It is claimed that in the context of modern society digitalization, the approach to the use of technology in electoral campaigns is changing significantly. An important place in the recent electoral (presidential and parliamentary) campaigns was played by the latest electoral technologies, including the use of social networks. The advantages and disadvantages of their implementation have been outlined. Despite the tendency to use the latest electoral technologies, traditional electoral technologies (talk shows, debates, etc. ) remain quite effective. The «dirty» electoral technologies that were used during the presidential election campaigns in Ukraine have been detailed. Among them, the most popular were: «double» technology, «clone», «revolutionary» technologies, «bribery of voters», image-building, disinformation technologies, fakes (deep fake), etc. It should be noted that the technologies of «performance» and theatricalization of the election process played a rather important role in the successful conduct of the presidential election campaign. It is noteworthy that the effectiveness of the applied electoral technologies depends on human and material resources, the qualities of the leader himself and the team of specialists.

Keywords


elections; electoral technologies; electoral campaign; dirty technologies; social networks; infodemic

References


Tomenko, M. (1998). Instytut prezydentstva v Ukraini: pravovi zasady ta politychna perspektyva. Prydniprovskyi naukovyi visnyk, no1, 73–76.

Shkurat, I. (2002). Stanovlennia ta rozvytok politychnykh vyboriv v Ukraini (upravlinskyi aspekt): avtoref. dys.... kand. nauk z derzhavnoho upravlinnia: 25.00.01; Ukr. akad. derzh. upr. pry Prezydentovi Ukrainy. Kyiv, 20 s.

Onyshchenko, O.O. (2020). Tendentsii ta kryterii vprovadzhennia vyborchykh tekhnolohii v Ukraini. Aktualni problemy polityky, Vyp. 66, 17–22.

Rehuliuvaty ne mozhna ihnoruvaty. Yak svit kontroliuie dezinformatsiiu v interneti. Opora (2020) 17 hrudnia. URL: https://www.oporaua.org/article/vybory/disinformation/22735-reguliuvati-ne-mozhnaignoruvati-iak-svit-kontroliuie-dezinformatsiiu-v-interneti

Peredvyborchi debaty i tok-shou na Suspilnomu: yak vony vidbuvaiutsia ta chomu vazhlyvi. URL: https://rayon.in.ua/topics/384028-peredviborchi-debati-i-tok-shou-na-suspilnomuiakvoni-vidbuvaiutsia-ta-chomu-vazhlivi

Debaty mizh V. Zelenskym ta P. Poroshenko, khto peremih ta yak tse vplynulo na rezultaty vyboriv: rezultaty telefonnoho rollinhovoho opytuvannia za 19–20 kvitnia 2019 roku. Kyivskyi mizhnarodnyi instytut sotsiolohii. URL: https://www. kiis. com. ua/?lang=ukr&cat=reports&id=858&page=

Ostanni akordy vyborchykh perehoniv. URL: http://www.ucipr.kiev.ua/modules. php?op=modload&name=News&file=index&catid=1&topic=&all stories=1 prezydenta-ukrainy-hruden-2018-roku

Politolohichnyi entsyklopedychnyi slovnyk. (2015).; uklad. L. M. Herasina, V. L. Pohribna, I. O. Polishchuk ta in.; za red. M. P. Trebina. Kh.: Pravo, 816 s.

Motorniuk, T. (2010). Vyborchi tekhnolohii SShA: spetsyfika ta universalnist. Visnyk SevNTU. Seriia: Politolohiia, Vyp. 112, 162–166.

Vyborcha kampaniia-2002: spetsyfika ta imovirni rezultaty. URL: http://tomenko.kiev.ua/cgi/redir.cgi?url=pc10–2001–06.html

Perebih dochasnoi ahitatsiinoi kampanii v umovakh nablyzhennia ofitsiinoho pochatku cherhovykh vyboriv Prezydenta Ukrainy (hruden 2018 roku). Opora. (2018). 27 hrudnia. URL: https://oporaua.org/report/vybory/vybory-prezidenta/vybory-prezidenta-2019/46036-perebih-dochasnoi-ahitatsiinoi-kampanii-v-umovakh-nablyzhenniaofitsiinoho-pochatku-cherhovykh-vyboriv-

Zolotarova, Ya. (2021). Istoriia vyboriv: skilky rekordiv postavyla prezydentska kampaniia 2019 roku? OPORA. 27 travnia. URL: https://www. oporaua. org/article/vybory/election_history/vybory_prezydenta_2019

Komarova Olha Vybory-2019 startuiut: yaka tekhnolohiia spratsiuie na tobi? URL: https://www.radiosvoboda.org/a/29681912.html

Dorosh, S. (2019) «Chorne Ze!» Chomu i yak peremahaiut tekhnolohii na vyborakh-2019. VVS. News Ukraina. 11 kvitnia. URL: https://www.bbc.com/ukrainian/features-47851688.

Zanoz, N. (2019). Vybory-2019. Pozytyvni trendy vyborchoi kampanii na koryst Ukraini. Radio Svoboda. 11 kvitnia URL: https://www.radiosvoboda.org/a/29874420.html

Ruban, A. (2011). Efektyvnist vyborchykh tekhnolohii v Ukraini. Politychnyi menedzhment, 1, 103–111.


Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

The editorial board does not always share the position of the authors. The authors are responsible for the accuracy of the material presented.
All rights reserved.
© Taras Shevchenko National University of Kyiv, 2026