POLITICAL PROPAGANDA AS A MEANS OF OBTAINING, RETENTION AND USE OF POWER

Abstract

The main objective of the study is to investigate the peculiarities of political propaganda as an instrument of struggle for power and its effective use. Methodological basis of research is the constructivist approach, which allowed to consider propaganda as tools of political reality construction that is imposed on and assimilated social actors as institutsionalnaya objectified and public. The main result of the study is justification of the validity of the scientific thesis that political propaganda is a way to expansion of power. Obedience is a consequence of the propaganda that has gripped first groups, then masses and whole nations. Political propaganda makes people (in the face of its separate groups and representatives) to transfer its sovereign rights to exercise control of the nation-state. The actions of the authorities have meaning if they fall into the propaganda space. The propaganda space is instance of meanings, that promote certain interests and regulate behavioral responses of social subjects to various situations. Propaganda is a specific type of power. Propaganda power is the effectiveness and efficiency of the imposition of meanings to the public and groups which structure their political behavior. The mechanism of realization of political propaganda is to offer, strengthening and maintaining the meanings which allow any regime of power to operate effectively and successfully dominate. The important role of presupposition techniques of propaganda, which discreetly form the installation and determine the rating information that applies. The meanings, which propaganda disseminated, structured relationships that determine the dispositions, the capabilities, strategic vision, competencies and functions of political entities. Propaganda is an eternal engine of social and political change and the instance of the colonization of the future. No social and political technology does not work if does not refer to propaganda, distribution and attribution of meanings.