SYMBOLIC AND PARTY IMAGE OF POLITICAL PARTIES

Abstract

The presented scientific research is devoted to the analysis of factors of influence of symbols of political party on her development and political rhetoric. The emphasis is placed on studying of symbols and the political choice of voters. It is proved that the party symbolics can act as the communication medium between parties and her voter. The scientific facts according to which the political symbolics and party colors bear in themselves sense of a party course of heads of political parties are offered and also display understanding of a role of party in political life of society. Factors of development of political symbolics in Ukraine are offered. Detailed studying of foreign experience has shown that the party symbolics has the logical and symbolical nature. The first shows her historical roots and serves as the political bridge between ideals and values of generations. The second aspect, symbolical — is continuation of the first, but bears in itself nonverbal sense. The essence consists that the political party, enduring certain stages of social and political development of the state, tries to display them in the political symbols, the name, flowers. It becomes not only for mass influence on the choice of electorate and also with the purpose to become main using the force political capable to be on one wave with the voter. Also, in a research it is shown that in the Ukrainian political practice this aspect is given a certain attention, but in general — party heads use opposite symbols and their values.